Decathlon stores will close their doors in Moscow

The closure of Decathlon stores located in Russia The Mulliez group, owner of the cartel, had already announced it at the end of March. After the closure of 60 stores in the cities where it operates, the group, owned by the Mulliez holding company, must also lower the curtain on its Moscow-based entities on June 26, according to information from the Moscow Times Thursday. In other words, through online activity in particular, there was still some commercial activity of the brand in the country sanctioned by the outbreak of the war in Ukraine.

Likewise, the confirmation of the store closures in Moscow indicates that the suspension has not yet affected all the stores of the group: “Decathlon indicated in the spring that it could temporarily cease its activities in Russia and closed approximately half of its less visited stores” . a company source told the Russian newspaper.

Local merchants had also done their best to preserve the popular Moscow sites of the brand established in Russia since 2006 and loved by consumers. But the blockade of imports, following the sanctions linked to the Ukraine war, which have caused product shortages, has led the brand to close the remaining stores again.

A “temporary” closure, before a new supply chain

“Fifteen days ago, the chain’s officials said that the deliveries had been successfully organized and there would be no closure,” the Moscow daily wrote on Wednesday. But the French sports and leisure goods chain had to face events when it was unable to place orders on the company’s online store, a correspondent for the Moscow Times. Decathlon did not react to the media request.

In the end, Decathlon, owner close to 60 points of sale and an e-commerce site in 25 Russian cities, it must also apply the closure to its 22 windows present in the capital region populated by about 13 million inhabitants.

Likewise, “in order not to leave the stores with empty shelves”, local officials argue that the closures in a few weeks are “temporary”, before “permanent” reopenings, “until it is possible to organize an uninterrupted supply to replenish the assortment “. , write the Moscow times. The retail chain employs 2,500 people in Russia.

Meanwhile, the Nordic group’s challenge is, in effect, to secure new supply points for the raw materials used in the manufacture of its leisure products. The distribution group is one of the few French that maintains its activity in Russia. The Auchan and Leroy Merlin stores remain open for the time being.

In the world of distribution, the American giant McDonald’s has decided to sell its activities to a new Russian brand that has taken over its establishments.

War in Ukraine: the presence of the Mulliez group (Auchan, Decathlon, Leroy Merlin) in Russia in five questions