The Californian manufacturer would reserve most of the novelties for the most expensive range, further distancing its characteristics from the classic range.
Like every year, the best-selling smartphone in the world is an iPhone. And again, this is the “classic” iPhone: theiPhone 13 (909 euros) thus dominates the market in the first quarter of 2022, according to figures from the firm IDC, just ahead of the most expensive model, theiPhone 13 ProMax (1,259 euros).
In the coming months, the brand wants to reverse the trend, reports analyst Ming-Chi Kuo, one of the best-informed specialists on Apple’s strategy, in a recent blog post.
The Pro version, will it soon be the best seller?
According to information from Ming-Chi Kuo, Apple’s goal would be to popularize the iPhone 14 Pro and iPhone 14 Pro Max than iPhone 14 and iPhone 14 Max (a new reference that should be proposed so that customers who do not want to pay for the Pro version can take advantage of a larger screen).
In the second part of 2021, the two most expensive models (iPhone 13 Pro and iPhone 13 Pro Max) accounted for 40 to 50% of sales. By the end of 2022, Apple would like its successors (iPhone 14 Pro and iPhone 14 Pro Max) to account for 55-60% of sales. The two classic models would thus oscillate between 40 and 45% of sales.
For the company, this development would rhyme with an increase in the average price of the iPhone and, potentially, in its profits. To encourage customers to be seduced by these more expensive models, Apple would have made several strategic decisions to further differentiate the classic version from the Pro version.
power, photography, design
As Ming-Chi Kuo explains, the difference between the models will be in three main areas. In the first place in terms of power, with a new processor (A16) that will be reserved for the two “Pro” models. For the first time, Apple wouldn’t make all of its new iPhones benefit from its latest chip. The iPhone 14 and iPhone 14 Max would thus integrate the A15 processor, which is equipped with the iPhone launched in 2021.
The difference would also be made in photos, with a significantly more efficient main camera module in the “Pro”. Apple could abandon its 12 megapixel sensor to go to 48 megapixels. A figure related to the definition of the image that says nothing about its quality, but is relevant for those who wish to print their photos in large format. The more expensive iPhones could also record in 8K, while the iPhone 14 would still record in 4K.
These two elements are added to another recurring rumor: the abandonment of the black notch at the top of the screen of the iPhone 14 Pro and iPhone 14 Pro Max. It would be exchanged for a more discreet black bubble, which would house the camera dedicated to selfies, as well as face ID sensordedicated to facial recognition.
If we already know the very likely marketing period for the new iPhone (late September or early October 2022), there are still many uncertainties regarding the prices that Apple will charge. At 909 euros for the iPhone 13 and 1,159 euros for the iPhone 13 Pro, 250 euros separate the two products. Despite its desire to push the Pro range, the company could be tempted to inflate this gap a bit, with the arrival a potential record price for the iPhone 14 Pro Maxthe most expensive model.