During the year, Amazon has two objectives: Prime day and black friday. Lasting only a few days each, these two featured events allow you to generate record sales. In addition, Prime Day now represents more income than the famous “Black Friday” in November. This year, Prime Day is celebrated from Tuesday, July 12 to 13, 2022. In fact, it started much earlier.
To see the offers, it is here:
You probably know this: Prime Day on Amazon is exclusively for Prime members. To enter this closed circle, you must opt for an annual (€49) or monthly (€5.99) subscription. If neither of them interests you, you can go to a free trial version for 30 days. This does not commit you to anything, and you will be able to take advantage of all the Prime Day offers.
To discover Prime Day, it’s here:
To generate more revenue than Black Friday, Prime Day Amazon must put the biggest brands in the spotlight. This is all the more true as this trade falls during a low period for e-commerce: the month of July. However, Amazon perfectly masters the art of bargains and does not make concessions. Prices are the most aggressive of the year to offer a real argument to the general public.
Before the official start of hostilities, on July 12 at midnight sharp, Amazon is already offering some offers on the page dedicated to Prime Day. Among them we mainly find products that have the Amazon logo stamped: Echo Dot, Echo Show, Ring, eero etc. The discounts are very significant as you can expect up to -70% reduction in total. This is the case, for example, with the fourth generation Echo Dot two-pack.
Prime Day, right in the middle of the sales
Why does Amazon Prime Day fall in the middle of July? Because the merchant has decided to choose this symbolic date to remember his birthday. It is for this reason that Prime Day takes place at this time. However, for the past two years, due to the pandemic, the e-commerce giant has been forced to postpone its event for a few months.
For this 2022 edition, all the lights are green. Amazon no longer suffers too many supply problems, the products are in stock and the best brands are there. Of course, and as in Black Friday, we will have to be attentive to the good offers of this Prime Day. The best deals can sometimes come out in a few minutes – the general public has been waiting for this appointment for a long time.
Before Prime Day kicks off, Amazon is seeing some real resistance from other e-retailers. This is linked to the period, which is none other than the third sales downturn. So we can see offers on Cdiscount (like this Galaxy S20 FE at only 379 euros, incredible), discounts on the official store of the English brand Dyson or even an incredible package on RED by SFR with a Redmi Note 11S as a gift.
At the moment, Amazon’s Prime Day page highlights mostly electronics. However, the platform will flood the market with thousands of great offers across all product families. So you can have fun with sports, DIY, health, beauty or even culture and video games. Amazon is a general e-merchant and will not leave any category without a discount. It is ideal to start the summer off right or even prepare for the start of the school year.
During these few days of Prime Day Amazon, we will broadcast the best current offers. Among the big brands that will surely be present will be Apple, Samsung, LG, Xiaomi, Huawei or even Bose. The latter are very rarely at reduced prices because they work on your brand image. That said, Amazon still manages to negotiate flexibility to lower prices during this event.
Subscribe to a Prime subscription
A mandatory requirement to participate in Amazon Prime Day is to be a Prime customer. To do this, you will need to subscribe to a subscription (yearly or monthly) or take advantage of the trial period. If you are not yet a member, we invite you to do so. Then you can always cancel within a period of 30 days so that you do not have to pay for this subscription (which is, however, very advantageous).
Prime Day is one of the benefits that Amazon offers its Prime customers, but it is not the only one. In fact, the merchant already provides all these members with free, 24-hour delivery, all year round. If you order regularly on the web, you will be entitled to a VIP service on the number 1 shopping site in France.
Then Amazon also offers a wide range of services around your Prime subscription. For example, you will have access to Prime Video, Prime Music or Amazon Gaming. These are video streaming, music streaming, and gaming services that compete with the biggest names in the market (Netflix, Spotify, etc.). However, they are all included in a subscription that costs you 49 euros per year. From a value for money point of view, Amazon is simply unbeatable.
Prime Day is probably one of the times of the year when you can make the biggest savings. Instead of paying full price at the beginning of the school year, you can also take advantage of it now. Then you will have to wait for Black Friday to expect to get such advantageous discounts on the main brands. Sales have lost interest and popularity, they are no longer really a competitor to Prime Day.
We remember the dates one last time: Amazon Prime Day starts at midnight on July 12 and ends at 11:59 p.m. on July 13, 2022. Even before the start, Amazon is already showing itself active with some beautiful nuggets. We invite you to put this web page in your favorites to find a selection of offers updated at all times. We will do our best to pass on the best offers for this month of July.
To watch Prime Day, it’s here: